Hoffman Douglas K ; Bateson E.G. John  <br/><br/>
SERVICES MARKETING  : Concepts, Strategies and Cases 

 - Delhi   cengage Learning  2017 
 - 458p. 
<br/><br/><label>ISBN: </label>978-9386858771  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 HOF