TY  - BOOK
AU  - Hoffman Douglas K ; Bateson E.G. John 
TI  - SERVICES MARKETING  : Concepts, Strategies and Cases
SN  -  978-9386858771 
U1  - 658.83 HOF 
PY  - 2017///
CY  - Delhi 
PB  - cengage Learning
KW  - Marketing
ER  -